About the Author ||
Niche Marketing is a complete home-study course within
the pages of a
have over 50 books sitting on a shelf in my “must read”
Everytime I go to a book store my wife says, “You don’t
need another book,” but of course I DO!
I buy a lot of books and then people send me books to
review ALL of which I eventually read - the key word is
Eric V. Van Der Hope sent me a copy of his new book,
Mastering Niche Marketing and in his very kind - but
persistent way, Eric has been asking me if I can review
We all know that persistence pays off and in Eric’s case
he’s inspired me to add a new book review section to my
Eric has written what he calls “the Bible on Niche
Mastering Niche Marketing is designed to be a resource
on everything Niche Marketing related.
That’s a tall
order, because there’s LOTS to say on the subject of
Eric planned Mastering Niche Marketing to be the answer
for any newbie, intermediate or advanced marketer ready
to ‘take on’ specific niche markets.
This book is geared for the business owner or
entrepreneur looking for small specific niche markets
that the large companies may have overlooked. Untapped
markets can be a goldmine of profits because they are
full of buying-oriented people who spend money where
necessary to get what they want.
If you are having difficulties finding something to
market and sell - Eric provides answers.
One thing that I particularly appreciate is the fact
that Eric recognizes that it’s important to have a
certain mindset even before starting a business.
He also explains the process on how to start a business
and what to consider before making any decisions.
Eric doesn’t simply explain how to research and identify
profitable niches, but he also points out where people
may fail in their business - an important lesson to
learn before you get started.
When you believe that you’ve found a niche in which to
profit from, the book walks you through a detailed
5-point assessment to pre-qualify your potentially
profitable niche. And if you’re having trouble with cash
flow, the book reveals 16 different methods to increase
The book also details 118 more methods to increase your
Mastering Niche Marketing is a complete home-study
course within the pages of a single book.
Eric explains traffic generation, creating an affiliate
program, publishing newsletters & eZines, and how to
take advantage of press releases, email advertising,
article advertising, and Joint Venture partnerships.
Is Eric’s book the complete bible on niche marketing?
After all, my own
"Info Product Blueprint" Workbook ALONE
spent over 600 pages worth of content on just info
product development. It’s a bit much to ask that
Mastering Niche Marketing tell you everything.
Weighing in at 309 pages of solid, well thought out
content, Eric can’t cover everything from soup to nuts
for any newbie, intermediate or advanced marketer, but
he does give you a solid grounding in the things that
Well worth reading."
Best-Selling author of "Impact: How to
Get Noticed, Motivate Millions, and Make a Difference in
a Noisy World"
And many more . . .
". . .
was like reading an autobiography of the very steps I
took to become a highly successful internet marketer
Reading this book was like reading an autobiography of
the very steps I took to become
a highly successful
internet marketer myself. A successful business relies
on a solid
foundation, but what most failed business
owners neglect, is the importance of setting
realistic milestones, developing the desire to achieve those
goals, having a vision and
focusing in on it and most
important, the necessity of taking action to achieve the
results. Eric has been able to emphasize these points while systematically describing how
to build a
marketable online business from an idea in seven crucial
phases! This is an extremely thorough
#1 Best-Selling Co-author of "Conversations with
"In this book Eric removes that obstacle and teaches you HOW to profit from them!"
entrepreneurs, marketers, and want-to-be infopreneurs
struggle with finding a niche that they can profit from.
In this book Eric removes that obstacle and teaches you
HOW to profit from them!"
#1 Best-Selling Author of "Lucrative List
"You have provided a nice blueprint to niche
marketing that anyone, even an absolute be-ginner, can
learn from and follow."
have provided a nice blueprint to niche marketing that
anyone, even an absolute beginner, can learn from and
I especially liked the sequential manner in which you
have laid out the program, one logical step following
the other, so it is also easy for a reader to progress
Just add to this a 'personal consulting' style service,
where a reader can contact you for advice about any part
of the process, on a pay-as-you-go basis, and they could
launch a niche business easily - and confidently."
Mani Sivasubramanian M.D.
Surgeon | Writer | Author | Marketer
"Eric, this book is a must read for anyone who is
considering using the internet to earn an extra income,
or even making a career of it."
It's Terry Telford from TerryTelford.com. I just wanted
to write you a quick note to compliment you on your new
book, "Mastering Niche Marketing." Although I was
very impressed with the detail you've given, I think you
got the title of the book wrong. I would suggest, "If
you read this book and apply the principles, you will
make money . . . Period." Although my title is a little
longer than yours.J
In all seriousness, Eric, this book is a must read for
anyone who is considering using the internet to earn an
extra income, or even making a career of it. The
step-by-step detail you've covered leaves "no stone
I feel this book will be beneficial for 2 types of
people. The first group of people who need to read this
book are people who are just beginning online and are
floundering because they don't have an easy to follow,
step-by-step strategy to follow. The second segment of
the market who can benefit from your book are the people
like myself, who already make a good living online, but
want to tack on an extra income stream. Quite often a
back to the basics approach does wonders from
revitalizing a company's cash flow.
Thanks for putting together a solid tutorial that will
benefit people and make an impact in their lives.
Talk again soon.
Enjoy your day!
Terry Telford Communications Inc.
". . . a complete home study course that provides
an exceptional array of resources for anybody serious
about becoming successful in their business . . ."
-- An entire Master Course packaged within a Book!
If you are having difficulty finding a market in which
to sell some-thing or you are struggling with your
business, if you are a 'newbie' or even if you are
experienced with marketing - online or offline,
"Mastering Niche Marketing" will guide you from
beginning to end!
Eric has written a book that will assist you in your
endeavors to finding YOUR niche, to developing the
proper mindset, to creating an essential business
foundation & to help you discover a simple 'secret'
ingredient to your success . . . ! The book is full of
useful and valuable information that could be put to use
immediately by anyone who is serious with their
There’s twice as much beneficial information in
“Mastering Niche Marketing” than most other marketing
books I’ve seen on the shelf & has been quoted as being
‘the Bible for Niche Marketing’!
"Mastering Niche Marketing" provides a step-by-step
formula to finding a niche based on hobbies, expertise
or passion. It's a complete home study course that
provides an exceptional array of resources for anybody
serious about becoming successful in their business -
all within the pages of a single book!
Even if it’s just one idea or if it's simply an
explanation you are seeking or looking for, there is no
better book that’ll come close to what "Mastering Niche
Marketing" can potentially provide or offer. If you are
still having difficulties with finding a niche you can
profit from after reading this book - you’re probably in
the wrong ‘line of work’!
An exceptional resource and a book that I would highly
Bulletproof Marketing Inc.
". . . it answers the important questions new
marketers ponder on setting up their business."
I find your Niche Sourcing book one of the most thorough
books on the niche topic out there.
You really go into great detail showing how to find
profitable niches then drill it down to everything
needed to begin creating cash flow from them.
Another very interesting thing is you go beyond what
other internet marketing books teach where you show how
to set up a business. You give all the details online
marketers want to know and I think that's a great
bonus-worth of information to make available (it answers
the important questions new marketers ponder on setting
up their business).
I'm sure anyone interested in the niche marking will
find Mastering Niche Marketing a valuable resource and
solution to making their niches profitable."
Read The Newsletter The Gurus Read!
"This is an excellent book to help any newbies
research and zero in on the perfect niche."
There is no way in the world any newbie can succeed
online without choosing the right niche market and
focusing on it. This is an excellent book to help any
newbies research and zero in on the perfect niche.
Side note: I love the screenshots throughout the book"
Internet Marketing News Watch
". . . an incredible source of information! In
fact, there's so much killer material in there it's more
like a home study course than a book!"
Congratulations! Your book really is an incredible
source of information! J
In fact, there's so much killer material in there it's
more like a home study course than a book!
As we all know there are an unlimited number of niche
markets in the world, but that doesn't mean that they
will all be profitable!
You have taken out all the guesswork at finding
potentially profitable niches by using your "5 Niche
Sourcing Qualifiers" to systematically weed out all the
'rubbish' and reveal the hidden treasure. Best of all,
that's just one of the strategies you cover in the book.
It's bound to be an instant classic. Keep up the great
work and I look forward to reading more of your material
in the future! J"
Trader, Author And Coach
"It is well thought out and jam packed with
fantastic information on all the areas of online
I just wanted to let you know how impressed I was with
your ebook. It is well thought out and jam packed with
fantastic information on all the areas of online
marketing. Very impressive!
Picking the niche that’s right for you is a very
important part of building your business. The
information you provide is a must for online
"This is like the absolute Online Business Bible."
What can I say WOW you've covered EVERYTHING there is to
cover to start from scratch and build a successful
business. This is like the absolute Online Business
Bible. Wow, . . . you've done a ton of research here.
Well done & Congratulations!"
The Marketing Dad
". . . laid out so logically even a beginner could
follow along. You offered an easy process with great
information about what to do and not to do when
evaluating and choosing a niche."
This is a very good book and was laid out so logically
even a beginner could follow along. You offered an easy
process with great information about what to do and not
to do when evaluating and choosing a niche. The
step-by-step process of actually developing a niche was
enlightening and you offered excellent resources for
researching viable niches. Great job!"
of How To Write Successful PPC Ads
". . . if I got hold of "The Niche Sourcing
Blueprint" 13 months ago, I would have EASILY saved a
couple of thousand dollars and around 6-7 months of my
time . . ."
why didn't you release this manual 13 months ago?
Probably that's a regret I will have all my life!
You see, over the last 13 months, I have completely
concentrated my energies building niche websites.
Although It has been a delightful experience, I made a
lot of mistakes and lost a lot of money and time doing
the wrong things.
Only if I got hold of "Mastering Niche Marketing" 13
months ago, I would have EASILY saved a couple of
thousand dollars and around 6-7 months of my time (that
I think is more important than the money I wasted).
And not just that, I would have got double the results,
by putting in half the effort.
When I started reviewing this manual I was really
flabbergasted with the amount wisdom it contained.
This course (yeah, it is nothing short of a complete
course!) contains 0% Hype, 0% Filler Content, 0% B.S, 0%
"I've read this all before", but 100% pure solid meaty
content. I am hooked!
It is all about working smarter . . . by taking the
right step in the right direction. This book will be
your friend, philosopher and guide through your Niche
"One of the greatest things I found is that you
really go into such detail in every single step. I have
to admit that I was skeptical when I started to read it
but I was absolutely blown away . . ."
Just wanted to drop you a line to congratulate you on
the creation of such a wonderful resource.
With 100% conviction I can completely recommend
Mastering Niche Marketing to anyone who is considering
purchasing it. This guide is not one of the normal get
rich quick books or read how I made millions books - it
is truly unique.
Now absolutely anyone will be able to follow your
step-by-step formula to finding a niche based upon their
hobbies or passions. One of the greatest things I found
is that you really go into such detail in every single
step. I have to admit that I was skeptical when I
started to read it but I was absolutely blown away - I
really did not expect the level of detail which you have
I love the way that you guide people by the hand - there
are going to be loads of people who have you to thank
for helping them to become successful at making money on
I went through your guide with a fine tooth comb looking
to find something which was missing. No matter how hard
I looked I was not able to find one. Everything is there
- market research, product creation, website setup,
copywriting, traffic - everything.
Let's face facts making money on the internet is not as
easy as it used to be - however you have identified
every single area which the 'newbie' needs to know
about. With this information in their arsenal they can
avoid all the pitfalls and start making money fast based
upon a product which they are actually interested in.
To be absolutely honest I do think you have actually
made a mistake - this is not a guide this is a complete
home study course!
Well done Eric - you have done it again - you have
managed to create a resource which is designed to help
If only this had been around when I started all those
Editor - "Salt Water Aquarium/Aquarists Online"
". . . fantastic book for those just starting an
online business! It's especially very helpful for you if
you are not sure what type of business you should go
into or how to develop ideas . . ."
This book is really great. It is so detailed with
step-by-step instructions on how to start a profitable
online home business. I am amazed! Eric, you must have
taken alot of time and effort to write this book! I
think it will definitely be a great success.
Without a doubt, this is a fantastic book for those just
starting an online business! It's especially very
helpful for you if you are not sure what type of
business you should go into or how to develop ideas or
which niche market is suitable and profitable, then,
trust me, this book is "must" for you! This is
definitely a "bolts & nuts" on starting a profitable
online business! And I mean it!
Eric, I highly recommend your book. And I am going now
to recommend to anyone who is interested to start an
online business but has no idea how to do it . . .
especially the "what, where, who, how, etc." to do it .
. . This will definitely help them not to "re-invent"
the wheel but to follow the right & effective path to
fulfill their internet "dream" and achieve the success
that they desire so much . . ."
The "Nice" Mentor
"It was a pleasant surprise to me how excellent and
complete your book is - you cover more than I have
experienced with other products."
others raved about Eric V. Van Der Hope's book . . . ,
'Mastering Niche Marketing', as an incredible resource,
I was anxious to experience it myself.
And, WOW, even though I feel that I am a savvy internet,
info-product creator, I was "blown away."
The step-by-step instructions, including clear screen
shots, innumerable links, mind maps, and a true
blueprint to follow, kept my attention through-out. I
will keep it handy for all of its useful ideas and
resources. It also introduced me to many websites and
tools that will offer excellent help in the
Mr. Van Der Hope, I applaud you for your generous,
sharing of knowledge. It was
a pleasant surprise to me how excellent and complete
your book is - you cover
more than I have experienced with other products."
Internet Marketing Specialist
"It is truly an all-inclusive, master guidebook for
creating a world-class internet business."
I just finished Mastering Niche Marketing. I read it
cover-to-cover in one sitting. It's excellent -- really!
The word "comprehensive" doesn't do it justice. It is
truly an all-inclusive, master guidebook for creating a
world-class internet business.
In easy-to-understand language complete with case
studies and plenty of links to relevant websites, you
take the reader through all the steps to online success
including how to: choose a profitable niche, create a
product, develop marketing strategies, write advertising
copy, use online promotional tools, set up an affiliate
program, and finally leverage the formula to build
multiple income streams. What more could any aspiring
* : · . . · : * ¨ * : · . . · : * ¨ * : · . . · : *"
"His book is a resource that can save you time and
money -- it walks you through all of the important
you own a business, Eric's book, "Mastering Niche
Marketing", will show you how to improve your results.
His book is a resource that can save you time and money
-- it walks you through all of the important steps. Eric
even provides links to businesses that can save you time
and money if you need to outsource some-thing. I know
that Eric's book will make things easier for business
owners who use the ideas."
Frank R. Cirullo
Founder - First Capital Management
San Diego, California
"Eric takes this challenging subject and not only
give the WHAT and the WHY, but more importantly covers
the HOW in this book."
marketing is a fast-changing, technical, and often
con-fusing world for many people who are trying to take
advantage of this lucrative virtual storefront for their
Eric takes this challenging subject and not only give
the WHAT and the WHY, but more importantly covers the
HOW in this book.
I am a money management expert, but when it comes to
internet marketing I'm a kindergartener, and even I can
understand and use the information in this book! Nicely
Founder and President
Money Management Solutions, Inc.
"I read everything and realized that your book had
put me in a position to understand and work the internet
What a complete coverage. I read everything and realized
that your book had put me in a position to understand
and work the internet business completely.
Your book helped me understand many things that I had
not un-derstood before, particularly I understood that
it is no longer possible to go it alone
unless you have had years of practice, thank you for
saving me from
some very unproductive methods of marketing."
Author of "Being Abraham"
"I don’t want to spill the beans but, just the
resource section alone is worth over $2000."
First of all OMG? Never in a million years did I expect
As an internet marketer you could never be too satisfied
with what you already know. You always want to grown
more and more as a market and find out what other
techniques you can learn to enhance you knowledge.
Eric you have been able to dissect internet marketing
and explain every in detail. With your book I have been
able to learn and experience things I never knew before.
I don’t want to spill the beans but, just the resource
section alone is worth over $2000.
I cannot believe the value of what I got out of this
book. It is truly amazing and life changing Eric -
Thanks so much!"
J & S Marketing LLC
"If only I had this book in 2006 when I was trying
to get my fledgling online venture off the ground. I
would have made twice as much in that first year!"
If only I had this book in 2006 when I was trying to get
my fledgling online venture off the ground. I would have
as much in that first year!
The problem for newbies to this industry is they have no
idea where to start. This book not only gives new people
a pathway, but also does it in such a way that it is
very user friendly. It’s almost a connect the dots
Another point is that Eric provides plenty of detail -
nothing is left to chance here, thereby reducing the
chance of a stuff up by the fledgling internet
Good one Eric. Can’t wait for your next book."
Internet Marketer and Trainer
"I've never seen so much information in one book
like this before - it's like the 'Bible' for niche
be quite honest I was skeptical about Eric's book, yet
very impressed with the comments that were being made.
So I had
see for myself what all the fuss, talk and enthusiasm
was all about!
Well . . . Eric's book definitely 'lives up' to all the
comments that people have been expressing. I've never
seen so much information
in one book like this before - it's like the 'Bible' for
Eric explains that to ensure success, it's extremely
important to first develop the proper mindset before
even getting started in any type of business. Then,
developing the proper foundation and if you're lucky to
find something that you love and have a passion for -
this ultimately could help guarantee the success of your
Eric explains how to research and identify profitable
niches while at the same time pointing out an array of
resources that will help even further. This is where
most people fail even before they get started, their
research isn't thorough enough and they are not
identifying the problems that people want answers to.
I've simply just scratched the surface of what this
book, 'Mastering Niche Marketing' teaches. When you
think you've got a Niche in which to profit from, Eric
takes you through a detailed 5-point assessment to
pre-qualify your potentially profitable niche! Awesome .
. . ! Test before you try!
If you are having difficulties finding a niche, Eric
even describes 9 highly successful business models that
you could choose from to start your own business
immediate-ly! He later describes another 16 different
methods to increase your income. If that weren't enough,
Eric reveals 118 more methods to increase your income -
which opens a window to opportunity of hundreds and
hundreds more ideas to wrap your brain around!!
Wow!! - And that's just the tip of the iceberg that Eric
shares within his book!
So what are you waiting for . . . I highly recommend
this book to anyone willing to stop talking and start
doing! Actions speak louder than words!"
"The steps and resources are proven tech-niques,
which the author has used to build many successful niche
businesses, . . . "
really enjoyed reading this book and learned a lot from
it, even though I have read several books on this topic.
The author has taken the mystery out of building a
thriving niche business. In this book he takes you step
by step through the processes of finding a profitable
niche and developing a sustain-able business, explaining
in detail a variety of strategies, tools and techniques
using case studies and examples throughout. Topics
covered include market analysis and developing business
plans, through to developing products and offers,
selecting an effective business model, attracting
clients and building a successful business. I
particularly like the mind maps and the pointers on what
to look for and what to avoid.
The resources mentioned within the text and also listed
in the appendix are not only the most comprehensive I
have seen, but the tips on how to get the most from each
one make it much more valuable and a useful reference
that one can use time and again.
The book lives up to its title and is a blueprint that
can be used by beginners as well as experienced
entrepreneurs looking for a new niche. The steps and
resources are proven techniques, which the author has
used to build many successful niche busi-nesses, making
the book a useful manual that will be thumbed regularly,
with pages dog-eared and sections highlighted throughout
by anyone wanting to become a successful online
Editor of "Wild Bird Talking" eZine
". . . cuts through all the clutter and provides
clear rational steps, from the very beginning
to even advanced techniques, . . ."
really impressive . . . ,
Every so often, a resource comes along for the internet
marketer that is absolutely essential. Eric V. Van Der
Hope's "Mastering Niche Marketing" is such a resource.
Whether you're a newbie or a seasoned internet marketer,
a book you can't afford to be without. With incisive
analysis he cuts through all the clutter and provides
clear rational steps, from the very beginning to even
advanced techniques, for mining gold from niches.
Everything from finding your perfect niche, to
monetizing it in precise incremental steps, complete
with diagrams, this is an outstanding achievement. I
can't recom-mend this book highly enough."
William T. Stillwell, MD
FACS FICS FAAOS FAANAOS FAAPGS,
Orthopaedic surgeon, President of Dr. Bill's Clinic
and Author of "How To Avoid Knee Surgery"
". . . reading Eric's book gave me the most simplified
path to launching my info products biz."
spent Thousands of $$$$$ on multiple information
products that have so much fluff in them, reading Eric's
book gave me the best value for the money. He's
certainly an expert in this subject matter and the book
offers the most rapid path to "Executing" and "Using"
the ideas in this book to bring your own informational
niche product to market.
I was stuck with so many ideas and approaches but
reading Eric's book gave me the most simplified path to
launching my info products biz.
Every Information product publisher can learn a lot from
Eric's work thru this book.
Thanks Eric and surely cannot miss to read future works
by Eric on this subject."
Shravan K. Vaddiraj
Silicon Valley, California
"Whether you are a newbie, intermediate or advanced
marketer, this book will provide you with the answers
you've been looking for."
is the Bible on Niche Marketing!
If you've been looking for a resource on everything
Niche Marketing related, then DO NOT look any further .
. . I've found what you've been looking for - "Mastering
Whether you are a newbie, intermediate or advanced
marketer, this book will provide you with the answers
you've been looking for.
It's important to have a certain mindset even before
starting a business and Eric thoroughly explains this in
Need to know how to start a business and what you should
do - Eric provides enough info for you to get started.
Eric doesn't simply explain how to research and identify
profitable niches but he guides the reader, who believes
they have a profitable niche, on how to assess or
pre-qualify the niche prior to taking it the next level
so that no time/money is wasted.
And for individuals having trouble with cash flow they
can learn how to take advan-tage of 16 different methods
to create additional income streams to help fill their
Are you having difficulties finding niches . . . ? Well,
Eric's book "Mastering Niche Marketing" reveals 118
specific resources to find additional targeted markets!
This detailed list alone is is worth hundreds of dollars
more than the book itself! It's an incredible resource
that will help brainstorm hundreds of ideas that could
potentially become profitable niches.
As a result of reading "Mastering Niche Marketing" - I'd
strongly recommend that this book NOT be on left in your
bookshelf - but be within reach and on your desk, so it
could be easily accessible when needed! There isn't a
book like this that I'd recom-mend more - it'll provide
you with everything you need to Master Your Niche!"
Founder and Editor of
Publisher and Author of "The Success Formula For
The Ultimate Motivational Book To Supercharge Your
Personal and Business Success.
"Mastering Niche Marketing" is very com-
prehensive. The information is very clear, and
easy to read, and understand."
"I thoroughly searched the internet for books I could buy about
how to set up an internet business. I didn't want to get ripped off
so I spent quite a bit of time looking through all the search results
and comparing what I found.
So, when I found Eric Van Der Hopes' book "Mastering Niche
Marketing," I held great hopes that I had found, in one book, everything that I
needed to know before I began working on setting up my internet business.
I waited for the Postie everyday. When I got my hands on the book I read it from
front to back. Since reading the book, my hopes have not been diminished at all,
and I am really happy with my purchase.
I also bought another book at the same time, which is good too, but not as good
as this one. "Mastering Niche Marketing" is very comprehensive. The information
is very clear, and easy to read, and understand. Best of all, I now have a far greater
understanding of exactly what I need to do to set up my business online from the
point of view of knowing virtually nothing.
I'm very pleased with myself that I made this very good choice, and I'm very
pleased that there are people out there, such as Eric Van Der Hope, who have
taken the time, and great consideration for their customers, to put this stuff
together for people like me."
"Every page opened another door on how to start and grow a business, but even more, the mindset necessary to make that business successful."
"As a beginning, floundering, niche business person, reading Eric's book was like throwing me a life preserver.
Every page opened another door on how to start and grow a business, but even more, the mindset necessary to make that business successful.
Eric is a precise, clear writer with loads of good ideas and intelligent advice for any entrepenaur just starting out, or those of you who have already arrived and are looking for areas within your business where you may wish to expand in your quest for success.
About the Author ||
Copyright © 2008 Mastering
Niche Marketing || www.MasteringNicheMarketing.com - all rights reserved.